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Everything an Exhibition's Press Needs, in One Project

From the curatorial text to the board's press review, Cartella keeps the facts, the plan, the drafts and the approvals together, in Italian, German and English.

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Every fact has a source. Every quote has an approval. Every text has a deadline.

Ask Cartella

From a Folder of Files to a Set-Up Project

  • Start from what you have

    Curatorial text, works list, artist bio, images, or an email from the curator.

  • A plan before anything happens

    Cartella reads every file, flags what looks wrong and shows its plan. It only acts when you say so.

  • About two minutes

    Fact sheet, campaign plan and the first drafts in your main language come first. Other languages and journalists follow.

Fact Sheet

Every Date, Name and Number, Linked to Its Source

  • Pulled from your sources

    Dates, titles, lenders and credits are taken from your documents, with a link back to the page they came from.

  • Conflicts shown, not hidden

    When two sources disagree, Cartella marks the conflict and asks you to resolve it.

  • Change once, update everywhere

    Each fact shows where it is used. Change it and Cartella lists every draft, caption and press page that needs the update.

Campaign Plan

A Timeline Worked Back From the Opening

  • Every moment of the run

    Announcement, preview, opening, mid-run and closing, each with its texts, owners and deadlines.

  • Lead times built in

    Monthly magazines need material weeks ahead. The plan knows and warns you in time.

  • All exhibitions at once

    See clashes across your programme before they happen.

Drafts

Your House Voice, in Every Language

  • The whole pack

    Press releases long and short, invitations, social posts, newsletter sections and web texts.

  • Written from the fact sheet

    Drafts use your confirmed facts and your style guide, so names and dates are right from the start.

  • Adapted, not translated

    Once the main language is approved, Cartella writes Italian, German and English versions that read natively and keep the facts.

Review and Approval

Sign-Off by Link, on Any Phone

  • No account needed

    Curators, directors and lenders review through a private link that expires.

  • Quotes always approved

    Every quote is marked until the person who said it has approved it.

  • One clear status

    See who has approved what, and what is still waiting.

Press Room

A Press Page per Exhibition

  • Everything journalists ask for

    Releases in every language, images with captions, credits and usage terms, downloads and your contact.

  • Live at the embargo time

    Set the date and hour. The page goes live then, not before.

  • Hi-res on request

    High-resolution images can be released on request, and every request is logged.

Journalists

The Arts Press of Italy and the German-Speaking Countries

  • A curated database

    Arts and culture outlets and journalists in Italy, Germany, Austria and Switzerland, plus the main international art titles.

  • A briefing before you call

    Beat, languages, recent articles and the outlet's lead times, in one place.

  • Your notes stay yours

    Your contacts, notes and history are private to your institution.

Coverage and Reports

From Clippings to the Board's Press Review

  • Drop in what came out

    Articles, links and PDFs. Cartella sorts them by outlet and date.

  • What worked

    See which pitches turned into coverage and where your sponsors were mentioned.

  • Ready to share

    A press review your director and board can read, exported as PDF.

From files to a set-up project
2 min
Languages at launch
3
Arts outlets in the press database
300+

How Teams Use It

Set up a show in an afternoon

Drop the curatorial material into Ask Cartella, confirm the fact sheet with the curator, and have the campaign plan and first release ready the same day.

Give Your Next Exhibition the Press It Deserves

Request a Demo