Built From Inside a Museum Press Office
Cartella exists because exhibition press work is the same cycle every time, under the same deadlines, in several languages, and most of it is admin.
Why Cartella
[Draft for Hanna to rewrite.] Every show starts with a curatorial text, a works list and a folder of images. Weeks later it ends with a press review for the board. In between come the fact checks, the releases in three languages, the image credits, the approvals and the journalists.
Comms teams at museums are small, and many are one person. Cartella gives them the output of a full press office without giving up control: every fact traced to its source, every quote approved by the person who said it, and every text approved before it goes out.
The judgment stays with the people who know the art. The admin goes to the machine.
Team
[Portrait: Hanna]Hanna Facchinelli
[Draft, to be confirmed by Hanna.] Hanna has run communication for a contemporary art museum for years, working every day in Italian, German and English. She writes about how museums can make their communication work for every visitor.
[Portrait: Jan]Jan Jedlinski
[Bio for Jan]
Sister Product
The Museum Guide adapts exhibition texts for different visitors, from children to specialists.